Moimoi—Look at Me!: Shapes, colors, and sounds that will soothe your crying baby (Board book)

Moimoi—Look at Me!: Shapes, colors, and sounds that will soothe your crying baby Cover Image
By Dr. Kazuo Hiraki (Editor), Jun Ichihara (Illustrator)
Usually Ships in 1-5 Days


A playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention 
“Full of delicious colors and . . . real charm.”—The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!

How do you say it? “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . .

Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

About the Author

Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies’ eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.

Jun Ichihara has illustrated over 30 books for children, including Moimoi—Look at Me! and Moimoi—Where Are You?.

Praise For…

Amazon Editors’ Picks—Best Children's Book, Baby to Age 2

“What makes the most alluring board book for infants? One researcher decided to go to the source. . . . The result is a board book full of delicious colors and paisley-like shapes: Moimoi—Look at Me!”—The Wall Street Journal

“This high-contrast book is having a heyday and is perfect for newborns through age three.”Toronto4Kids
Product Details
ISBN: 9781615197804
ISBN-10: 161519780X
Publisher: The Experiment
Publication Date: April 6th, 2021
Pages: 24
Language: English